Privacy Policy

1. Introduction

DW Data Services Pty Ltd (ABN to be confirmed) ("DW Data", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website at dwdata.com.au and our services, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide Directly

• Name and contact details (email address, phone number)
• Business or organisation name
• Job title or role
• Messages and enquiries submitted through our contact forms
• Any other information you choose to provide

2.2 Information Collected Automatically

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Pages visited and time spent on our website
• Referring website or source
• Cookies and similar tracking technologies (see Section 7)

3. How We Collect Information

We collect personal information through:

• Contact forms on our website
• Email correspondence
• Phone calls and meetings
• Analytics tools (Google Analytics)
• Cookies and similar technologies
• Third-party platforms (LinkedIn, professional networks)

4. Why We Collect Your Information

We collect and use your personal information to:

• Respond to your enquiries and provide customer support
• Provide our data consulting and AI implementation services
• Improve our website functionality and user experience
• Analyse website usage and performance
• Send you information about our services (with your consent)
• Comply with legal obligations
• Protect our legitimate business interests

5. How We Share Your Information

We may share your personal information with:

• Service providers: Third-party vendors who assist us in operating our website and delivering services (e.g., hosting providers, analytics services)
• Professional advisers: Accountants, lawyers, and other professional advisers as required
• Legal requirements: When required by law, court order, or government authority

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

6. Overseas Disclosure

Some of our service providers may be located overseas, including in the United States. When we disclose personal information overseas, we take reasonable steps to ensure the recipient handles your information in accordance with the Australian Privacy Principles.

Our key overseas disclosures include:

• Google LLC (USA): Google Analytics
• Vercel Inc (USA): Website hosting and infrastructure
• Vercel Inc (USA): Data storage services (Vercel Blob)

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse website traffic.

Types of cookies we use:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors use our website (Google Analytics)
• Preference cookies: Remember your settings and preferences (e.g., dark mode)

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

8. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Our security measures include:

• Secure HTTPS encryption for all website traffic
• Server-side API key storage (never exposed to browsers)
• Access controls and authentication
• Regular security reviews

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When personal information is no longer needed, we will securely delete or de-identify it.

• Contact enquiries: Retained for up to 2 years after last contact
• Analytics data: Retained according to Google Analytics data retention settings

10. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate, incomplete, or outdated information
• Complaint: Lodge a complaint if you believe we have breached the Privacy Act

To exercise these rights, please contact us using the details in Section 12.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.

12. Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or wish to make a complaint, please contact us:

We will respond to your request within a reasonable timeframe (typically within 30 days).

13. Complaints

If you are not satisfied with our response to your privacy concern, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.