How do you maintain additional data that you either do not currently capture in your ERP / POS systems or that has always been maintained in some other place?
In every organisation it is critical to manage Master Data properly. Master Data provides you with an audit of how the data changed, who and what changed it and why.
This service is all about centralising data capture and quality, and surfacing this data in your reporting.
Simple examples of this are store opening dates, store refurbishing dates, currency exchange rates, email blacklists, budget and forecast data, product images, product web friendly descriptions and store GPS positions.